$890.49
Average planned winter-holiday spend per person in 2025
This includes gifts, food, decorations, and other seasonal items.
Source: National Retail Federation, October 16, 2025Updated August 21, 2026
Gift-Giving and Celebration Spending Statistics
Current U.S. figures for the holidays, weddings, and new-home moments that bring people together.
A quick view of the occasions people mark with a gift.
Gift giving reaches far beyond a single holiday. It follows the moments people want to remember: a winter gathering, an anniversary, a wedding, a first home, or the person who made an ordinary day feel special.
These figures bring together recent U.S. consumer research on those occasions. Every number below links to its original source and date, so it is easy to check or cite.
Holiday gifting
The big gift-giving seasons
$29.1B
Expected U.S. Valentine's Day spending in 2026
Shoppers budgeted $199.78 on average for gifts.
Source: National Retail Federation, January 27, 2026$38B
Expected U.S. Mother's Day spending in 2026
Eighty-four percent of U.S. adults planned to celebrate, with an average budget of $284.25.
Source: National Retail Federation, April 21, 2026$27.9B
Expected U.S. Father's Day spending in 2026
Seventy-seven percent of consumers planned to celebrate, with an average spend of $226.58.
Source: National Retail Federation, 2026 surveyLife milestones
Weddings and new homes keep the calendar personal.
2M
U.S. couples who married in 2025
The Knot Worldwide reports an average 2025 wedding cost of $34,000 and an average guest count of 117.
Source: The Knot Worldwide, February 18, 202621%
Share of home buyers who were first-time buyers
The typical first-time buyer was age 40, according to the 2025 profile of recent buyers.
Source: National Association of REALTORS, November 4, 202588%
Share of home buyers who used an agent or broker
That makes closing gifts a meaningful touchpoint in a large share of home purchases.
Source: National Association of REALTORS, November 4, 2025Sources and methodology
Built from current public research.
Holiday figures are published consumer-survey forecasts from the National Retail Federation and Prosper Insights & Analytics. Wedding figures come from The Knot Worldwide's 2026 Real Weddings Study, reporting on 2025 weddings. Homebuyer figures come from the National Association of REALTORS' 2025 Profile of Home Buyers and Sellers, based on recent primary-residence buyers.
- National Retail Federation: 2025 winter holiday spending
- National Retail Federation: 2026 Valentine's Day spending
- National Retail Federation: 2026 Mother's Day spending
- National Retail Federation: 2026 Father's Day spending
- The Knot Worldwide: 2026 Real Weddings Study
- National Association of REALTORS: 2025 home buyer profile
Cite this page: Crown & Craft Customs. "Gift-Giving and Celebration Spending Statistics." Updated August 21, 2026. https://crownandcraftcustoms.com/gift-giving-statistics
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